Awareness campaign against cyberviolence

PROJECT STATUS Completed 

PROJECT DELIVERABLES

• Capacity support and training:

-Consultations and training on social media best practices with NGE officials 

-Technical visit to Canada for CREDIF Officials 

• Technical support and product:

-Awareness-raising campaign on cyberviolence (web, tv and radio) 

PROJECT RESULTS 

• Improved capacity of the CREDIF to raise awareness on cyberviolence and cyberbullying. 

LESSONS LEARNED 

• Early and clear communication between project stakeholders is crucial for navigating bureaucratic processes and ensuring smooth implementation of ambitious and sensitive initiatives. 

TOTAL PROJECT REACH

• 9 participants (directly) reached through activities conducted and project deliverables 
• According to Atypic’s data (April 2024), the campaign received over 6 765 559 impressions (number of views of the campaign) and more than 21,432 visits to the campaign website page.

PUBLIC ENGAGEMENT

• As part of the technical visit to Canada, the following organizations (13) hosted the CREDIF delegation: Tunisia Embassy in Canada – Women and Gender Equality in Canada – Federation of Canadian Municipalities – Conseil du Statut de la Femme du Québec – CIUSSSS de la Capitale-Nationale – Chaire Claire-Bonenfant Femmes, Savoirs et Sociétés – Réseau québécois en études féministes – Montreal Institute for Genocide and Human Rights Studies, Concordia University – Centre de recherche interdisciplinaire sur les problèmes conjugaux et les agressions sexuelles – Centre de prévention de la radicalisation menant à la violence – Centre de documentation sur l’éducation des adultes et la condition féminine – Atypic 
• Pascal Lépine also participated in one of TAP’s « Canadian Changemakers » Podcast episodes: Anti-cyberbullying Campaign in Tunisia –  listen here 
• Discover Atypic & CREDIF’s campaign here  (Only available in French and Arabic) 

The Technical Assistance Partnership (TAP) initiative, with one of Canada’s premier experts in communication, Pascal Lépine, is working with Tunisia’s Ministry of Family, Women, Children and the Elderly (MAFFPA) to design a strategy to promote and advance gender equality and human rights. 

In collaboration with the Ministry’s Centre de Recherches, d’Études, de Documentation et d’Information sur la Femme (CREDIF), the initiative aims to share best practices in communication to promote behavioral and social change. 

The work entails developing and implementing a digital communication strategy and campaign focusing on prevention, awareness and the fight against cyberbullying and cyberviolence against women and girls.