“Don’t Feed the Monster”: anti-cyberviolence campaign

“Don’t Feed the Monster”: An anti-cyberviolence campaign is launched.

Tunis, Tunisia – March 8, 2024. The Technical Assistance Partnership – Expert Deployment Mechanism (TAP-EDM) is committed to supporting anti cyber violence efforts against women and girls, an ongoing international phenomenon. Together with the Research, Studies, Documentation and Information Center on Women (Centre de recherches, d’études, de documentation et d’information sur la femme -CREDIF) in Tunisia and the Montreal communications agency, Atypic, an innovative campaign was developed to raise awareness and protect young girls from the dangers of cyberbullying. (Information on the campaign,  available in French and Arabic only).  

Launched on International Women’s Day – March 8, the campaign “Don’t Feed the Monster” aims to equip adolescent girls aged 13 to 18 and raise awareness among boys, teachers, and parents about the phenomenon of cyber violence. Through practical advice, testimonials, and educational resources, the campaign sheds light on the traps and dangers of virtual life and offers an interactive experience to help young people understand the risks and consequences of their actions online. 

Canadian ambassador to Tunisia, H.E. Lorraine Diguer, participated in the official launch of the event, organized by CREDIF with the support of the Tunisian Minister of Family, Women, Children, and the Elderly, underscoring the importance of this initiative for the promotion of women’s and girls’ rights worldwide.  

The monster, a symbolic representation of cyber violence, feeds on the privacy and self-esteem of teenage girls. It can quickly take control of their lives, affecting their relationships with family members, friends and classmates. The campaign challenges social norms that tolerate or minimize abusive online behavior and seeks to change mindsets and encourage young people to set boundaries in their online behavior. 

This project was made possible thanks to several partnerships, including the Canadian Embassy in Tunisia, the CRÉDIF, the Tunisian government and the TAP-EDM Canadian technical specialists, Atypic, funded by Global Affairs Canada, and implemented by Alinea International.